Loyalty Rewards Program

Throughout my time as a Marketing Intern at Randa Apparel & Accessories, within the Dallas Haggar office, I completed a summer-long capstone project with a partner. We were given the theme Consumer Loyalty and Retention, and chose to create a new loyalty program for Haggar Clothing Co., since they did not have one at the time. At the end of our internship, we presented our findings and proposal for the new program, CLUB HAGGAR.

The following are some mockups and marketing materials that I created to supplement the project.